Essential Job Functions : - Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software; - Understand and evaluate campaign metrics and distribute campaign performance to the marketing team; - Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously; - Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards; - Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements; - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth; - Preparing accurate reports on our marketing campaign's overall performance; - Coordinating with advertising and media experts/agencies to improve marketing results; - Identifying the latest trends and technologies affecting our industry; - Evaluating important metrics that affect our website traffic, service quotas, and target audience; - Working with the team to brainstorm new and innovative growth strategies; - Overseeing and managing all contests, giveaways, and other digital projects across. Desired Position Qualifications : - MBA/ PGDM (Marketing) - 2-3 years of experience in Digital Marketing, Marketing Analytics, Marketing Automation - Experience with Clever tap/ any other automation tool is a must - Client facing individuals from marketing agencies will be preferred

Gurgaon/Gurugram

boodmo - Marketing Automation Specialist 

boodmo - Marketing Automation Specialist  ,Job Description for boodmo - Marketing Automation Specialist  in Boodmo in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!

Job Description for boodmo - Marketing Automation Specialist  in Boodmo in  Gurgaon/Gurugram for (2-4) years of experience. Apply Now!