boodmo - Manager - Digital Marketing

Job Functions :

As a Marketing professional , you will play a key role in developing and implementing comprehensive media plans for long-term and annual strategies.Your focus will extend across online and offline channels, ensuring effective promotion using a variety of data to drive volume and profitability.

B2B Acquisition and Retention:

- Develop and execute strategies for acquiring and retaining B2B clients, aligning efforts with overall business goals.

- Collaborate with cross-functional teams to enhance the customer journey and experience.

- Work closely with the sales team to ensure seamless lead handover and optimize the conversion process.

Develop and Implement Marketing Strategies:

- Devise and execute comprehensive long term marketing strategies to drive B2B customer acquisition, retention, and overall brand visibility.

- Collaborate with cross-functional teams to align offline and online marketing efforts with overall business objectives.

Media Plan Development:

- Create a comprehensive and cohesive media plan for both long-term and annual initiatives, covering online and offline channels.

- Work closely with the Business Development team to integrate offline activities seamlessly.

B2B Campaign Management:

- Plan, execute, and optimize integrated marketing campaigns targeting B2B clients across various channels, including digital, events, and print.

- Devise and implement online marketing strategies across mobile apps, websites, and other platforms.

- Monitor and analyze campaign performance, providing insightful reports and recommendations for continuous improvement.

Content Development:

- Oversee the creation of compelling and industry-relevant content for B2B marketing initiatives, including whitepapers, case studies, blogs, and social media content.

- Design and implement push strategies for promotions, ensuring a consistent brand message.

- Utilize various channels, including newspapers, to maximize promotional impact.

Market Research and Analysis:

- Conduct market research to identify trends, competitor activities, and potential opportunities.

- Use data-driven insights to inform decision-making and refine marketing strategies.

Budget Management:

- Manage the marketing budget effectively, allocating resources to maximize ROI.

- Negotiate with vendors and partners to secure cost-effective marketing solutions.

Stakeholder Engagement:

- Build and maintain strong relationships with key stakeholders, both internally and externally.

- Collaborate with sales, product, and other teams to ensure a unified approach to customer engagement.

Desired Position Qualifications:

- Master's degree in business administration preferably specialized in marketing.

- Proven experience in B2B marketing with a track record of successful acquisition and retention strategies.

- Strong strategic thinking capabilities, with an ability to develop and implement long-term plans.

- Open-minded, proactive, and flexible, capable of adapting to a dynamic business environment.

- Demonstrated experience in online marketing activities, including mobile apps, web, and Google platforms.