Bonanza Portfolio - Performance Marketing Specialist

Performance Marketing Specialist

Job Title : Digital Marketing Specialist

Location : Navi Mumbai

Job Purpose :

1. Design campaign framework for digital marketing campaigns and drive revenue as per business objectives

2. Contribute significantly to the growth of the business through direct marketing channels

3. Drive campaign relevance through micro-segmentation & targeted communication

4. Analyze campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary.

Job Responsibilities :

1. Drive business objectives through effective digital campaigns.

2. Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics.

Educational Qualifications - Graduate/Postgraduate in any stream

Experience and Skills Required :

- 3 to 5 years of performance marketing experience in the BFSI/E-commerce Industry

- Strong attention to detail with an analytical mind and outstanding problem-solving skills