Bombay Dyeing - VP - Sales & Marketing

Job Title - VICE –PRESIDENT- Marketing & Sales

Department - Marketing & Sales

Reporting to - CEO

Highlights of the desired candidate

- The candidate must be very strong in the core areas of Strategy , Product Planning ,Pricing , Positioning and Sales

- The Candidate must currently be Head of Marketing & Sales function of a large organization of Repute

- The current yearly sales Turnover of the company where the candidate is working should approximately be around 4000 crores

- The size of the sales team spread over all India should be at least 100 persons

- The sales team should be operating from at least 12 Cities in India

- The candidate should be based in Mumbai

Roles & Responsibilities

- Prepares marketing plans (for trade and consumer) and formulates policies and guidelines for marketing activities and brand positioning

- Develops, allocates and manages the marketing budget for different products and drive the campaigns for all such products

- Develops and monitor the retail and distribution network of the Company.

- Negotiates and finalizes the corporate deals

- Monitors competitive environment and develops company’s sales policies to meet the industry and competitive scenario

- Develops, nourishes and sustains beneficial business relationships with core groups and end users in key accounts

- Responsible for managing the demand forecasting, ensuring ready availability of products as per the market demand

- Responsible for achieving monthly / quarterly and annual targets and revenue plans of the company

- Carries out market research, analyzes results and suggests ways to improve the brand perception

- Extends distribution channels by evaluating and implementing new channels

- Advises and plan for launch new destinations, new routes & new flights

- Reports on competition activity and market share on our routes; Works towards achieving high On time performance, while ensuring aircraft utilization remains higher than average

- Obtains slots that are required to execute the planned network; Optimizes schedule, given competition moves, seasonal factors, turnaround time, weather, spot opportunities etc.

- Recommends changes in the schedule to improve profitability

- Liaises with the authorities (AAI, DGCA, IAF & Navy & Private airports) to ensure all necessary permissions are obtained – particularly for IROPS, charters and any deviations from the schedule;

- Responsible for identifying, acquiring and developing new market segments

- Conceptualizes plans and executes various events related to customer relationship development, product awareness, servicing etc. to ensure customer delight and maximize revenue

- Provides timely and complete sales and revenue information to the accounts department

- Prepares a yearly ancillary plan with financial targets and actions and monitors every ancillary revenue stream on a monthly basis

- Proposes and implements internal projects for improvement of existing ancillary revenues leading to improvements in sales coverage, better conversion, collection rates, increase in unit revenue, etc.

- Develops and implements cargo sales and marketing strategies for the assigned airline product(s)

- Develops business plans to maximize cargo revenues

Experience/ Qualifications

- An MBA with Specialization in Marketing

- Relevant experience of 18 to 20 yrs in Sales & Marketing functions in FMCG or Airlines or Hospitality industry of experience in sales function.

- Should have strong copetetency and ability to drive in the areas of Strategy , Product Planning , Pricing , Positioning and Sales

Attributes/Behavioral Skills

- Good communication skills

- Strategic thinking

- Interpersonal relationship building skills

- Good client relationship management

- Negotiation and sales skill

- Strong analytical acumen

- Strong creative potential to devise and support innovation

Desired candidate profile

- Should be presently Head of Marketing & Sales for over 4000 cr P.A. business turnover.

- Should have adequate experience in strategy, product planning, pricing, positioning and sales

- Should have an experience of managing sales team of 100 salesmen, for minimum 12 cities, PAN India

- Experience in FMCG preferred but not Mandatory.

- Should be able increase the distribution channels for the airline?

- Should be able to develop enhance and grow new initiatives in the market to help the growth of the airline.

- Should be able to generate leads and contacts for new businesses opportunities, select, identify and build long-term and mutually beneficial relationships with potential travel operators

- Should be able to lead the Marketing team in line with the company culture to ensure production efficiencies, streamlined processes, and value-adding marketing support to the business

- Should be able to devise a sales & marketing strategy plan consistent with Company’s targets

- Should be able to analyse market potential and consistently devise, define, monitor, revise revenue targets per route, per channel, and per market segment

- Should be familiar with distribution channels and their peculiarities

- Should have a strong experience in pricing strategies

- Should have proven capability in forecasting revenues in the short and medium term and proactively devises solution for optimization of revenues

- Should have consistent experience in efficiently managing cost of sales

- Should have proven capabilities in leading and steering a geographical remote sales team

- Should have proven familiarity in innovative communication tools and in social media

- Should have an expertise in advertising strategies and advertising cost efficiency

- Should be based in Mumbai

Contact-- sabina.sarfaraz@bombaydyeing.com