Bombay Dyeing - Manager - Marketing

Responsible for all marketing communication activities, events, PR, agency coordination, consumer research & budget control & records.

Roles & Responsibilities:

- Oversee the execution of the marketing program in sync with the Brand objective & Mkt. Plan

- Implement and conduct promotional programs that carry the advertising message through diverse activities like brand & media campaigns, POS /Instore communication.

- PR events, tie-ups/ alliances with likeminded brands, contests.

- Consumer feedback & Consumer research periodically - study and analyse data to make existing plans more effective.

- Coordinate with the advertising & media agencies for day to day work

- Coordinate with the sales team for helping them execute local promotions in developing promotional collaterals and giveaways

- Maintaining records for audit & budget control

Required Candidature:

- Someone with preferably over 6+ years work experience, able to deal with creative and media buying & planning agencies on their own.