Bodhi - SEO/ASO Role

Key Responsibilities:

- Work on state-of-the-art SEO/ASO & content marketing strategies with a focus on business impact that will significantly increase rankings and organic search traffic

- Extensively work with product and tech teams on technical implementations based on impact analysis and prioritization

- Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance

- Create a framework to drive best practices, regular audits, identify issues and analyze impact of external changes (eg. search engine algorithm changes, competitor upticks etc)

- Own content marketing projects across social media, blog/medical content publishing and drive certain conversion goals like subscriptions, app installs, transactions etc

Years of Experience - 1-4 years

Skills :

- Need to be highly analytical with a very structured approach in analyzing high volumes of datasets & deriving actionable insights

- Proven track record of SEO/ASO implementations for websites/apps with a minimum of 2M+ monthly visitors

- Need hands-on experience with guest blogging, PR partnerships & editorial outreach

- Hands-on experience working with tools like Search Console, App store consoles, Screaming frog, Semrush, Afrefs, etc & analytics tools like Google Analytics, Omniture etc

- Need to be tech-savvy with a high level of comfort working with HTML/CSS, JS, Wordpress, website/app debugging tools, page speed optimizations, AMP, schema, mobile app implementations and other technical concepts

- Should be proactive and data driven