Blume Global - Marketing Research Analyst

- Detail-oriented with innovative methods for compiling and interpreting a wide variety of market data.

- Ability to present accurate data reports, interpreting marketing data, offering effective suggestions for improving campaigns and developing metrics that measure every element of a campaign.

- Responsible for developing metrics for each new project/campaign and then generating summary reports for management

- Develops a variety of database changes that made analyzing project data more efficient

- Worked with management to develop new data collection ideas, developed analytical reports for each milestone that were sent to management

- Analyzed key market, competitive and customer trends and evaluated impact on market segments

- Conducted competitive intelligence and landscape update, create reports and presentations that clearly highlight the actionable insights combined with business implications/strategic & tactical options

- Gathered market-related product data to produce routine and ad hoc reporting

- Identified and used appropriate research resources and networks within project budget and timelines in support of brand strategy and tactics

- Integrated primary, secondary and competitive intelligence to provide thorough analysis of various market related issues

- Led market needs analysis through primary and secondary research, to support customer segmentation opportunities and sales initiatives

- Planned, designed and conducted primary market research projects, both qualitative and quantitative

Core Qualifications :

- Database Management

- Data Mining

- Spreadsheet Development

- Marketing Report Generation

- 3-6 years experience