Blume Global - Marketing Campaign Specialist

Responsibilities:

- Build global engagement and re-engagement programs as defined by the leadership.

- Measure and adjust campaigns including tracking KPIs and performing A/B tests

- Develop targeted lists based on vertical messaging.

- Execute engagement and email campaigns.

- Create and share engagement reports per campaign and across campaigns.

Required Qualifications:

- Bachelor's degree

- 5+ years marketing experience

- 4 years Marketo and Salesforce experience with familiarity of how the two work together

- Extensive, hands on Marketo experience building programs, smart lists, flows and general best practices.

- Tenacious desire to optimize campaign effectiveness and adjust for success (A/B tests, CTR, conversions)

- 2 years building and maintaining triggered programs in Marketo

- Experience building smart lists and campaigns.

- Integration knowledge on how to collect and measure data from social sites and events.

- Familiarity with both single campaign (events, announcements) and nurture campaigns