BlueStone.com - Email Marketing Manager

About BlueStone:

BlueStone.com is India's Leading Online Jewellery Destination. Founded in 2011 with the intent of providing exquisite gold and diamond jewellery to the Indian consumer at affordable prices, Bluestone houses exquisite pieces of jewellery, designed to appeal to people with unique tastes. One of the first companies to serve the online elite, Bluestone aims at revolutionizing the Jewellery and lifestyle Ecommerce in India with its firm focus on affordability, quality and user experience.

Position:

Email Marketing Manager

Role and Responsibilities:

- Lead all creative development and implementation of email marketing campaigns in partnership with content writers and graphic designers

- Coordinate campaign briefings and reviews, organize and provide feedback, and oversee revisions and approvals

- Run daily/weekly cross-functional meetings to review campaign needs, identify and troubleshoot issues, compile feedback, and ensure overall success

- Content sourcing and management in collaboration with digital planning, social media, design teams

- Maintain library of campaigns and assets

- Support manager in setting goals and tracking effectiveness of campaigns in driving engagement, revenue, personalization and innovation.

- Establish and maintain processes to ensure effective and timely development and execution of campaigns within defined success criteria.

Required Knowledge, Skills and Abilities

- 2-5 years prior experience supporting direct-to-customer digital marketing communications within a corporate or agency environment

- Demonstrated project leadership in digital marketing creative development, cross-functional planning and campaign management

- Strong interpersonal skills; enthusiasm and ability to work as part of a multi-disciplinary team and build relationships

- Advanced communication skills; present ideas clearly and concisely, both in writing and in person

- Innovative problem-solving skills; capacity to build new and efficient approaches through industriousness and adaptability

- Analytical skills; comfortable distilling campaign data into actionable insights and optimization opportunities

- Relationship management with external agencies, vendors or business partners

- Strong understanding of web/digital technologies

- Master's degree or MBA or equivalent related work experience.