Bluestone Jewellery & Lifestyle - Creative Lead

Responsibilities:

- Manage all phases of visual creative development work across channels from concept to completion.

- Spearhead and manage content strategy for both small and large projects.

- Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies.

- Manage, Style and Lead product layouts, photo & video shoots and campaigns.

- Maintain a cohesive visual and thematic style for all projects and campaigns as per the brand guidelines.

- Liaison with social media manager, graphic designers, copywriters, photographers/videographers, and brand manager in the strategic development of messaging and deliverables.

- Develop new concepts to highlight product stories and key messages as per the business requirement as well as medium of communication. Develop detailed templates and references for creative layouts.

- Research market & style trends, consumer needs and competition landscape.

- Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.

- Meet budget requirements by forecasting and managing expenses.

- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.

- Oversee the presentation of final concepts and obtain approvals for deliverables.

Requirements:

- Bachelor's degree in art, design, marketing, or similar fields

- Relevant experience in the fashion or lifestyle industry

- 2 to 5 years' experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.

- Understanding and experience with photography (model as well as product shoots), graphic design, video editing, animation, fashion styling etc. to be able to manage all forms of visual content requirements.

- Flair for styling. Keen sense on latest styles trends, attention to details

- Highly creative with experience in identifying target audiences and devising visuals (static or motion) that engage, inform and motivate.

- Brilliant interpersonal and communication skills.

- A strategic thinker with a strong creative vision and an eye on business objectives