Blue Ribbon - Manager - Performance Marketing

- Performance Marketing Manager ( Industry preferred - Finance / Healthcare /Wellness / Cannabis / Casino)

- Google PPC Expert/ Paid Search Manager/Performance Marketing

- We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.

- Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.

Responsibilities:

- Manage all aspects of Google Ad campaigns

- End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)

- Create and optimize ad campaigns and paid search landing pages

- Analyze and optimize ad campaigns to increase return on investment (ROI)

- Use Google Ads to drive a variety of online marketing campaigns

- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

- Manage and optimize display campaigns across multiple devices

- Develop PPC strategies to increase online visibility

- Collaborate with a team of marketers

Requirements and Skills:

- Proven working experience in Paid Ads.

- 3+ years relevant of experience

- Should have worked in North America or European regions.

- Should have worked in finance, health care, casino, Cannabis (any one)

- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics

- An understanding of search engine optimization (SEO) and search engine marketing (SEM)

- Competency with using Word, Excel, and PowerPoint to produce reports and presentations.