Blue Ocean - Senior Manager - Analytics - IIM/XLRI/FMS/TISS/MDI

Job Role :

- Part of and lead Advanced analytics and Customer Insights initiatives at Blueocean Market Intelligence

- Has extensive experience in Advanced Analytics (Predictive modelling, Market Mix, segmentation, Churn Models, Revenue Enhancement Models: cross/up-sell, Product Affinity), Marketing Effectiveness, ROI Analysis, Social Network Analysis, Social Media Marketing and Analytics e.g. Sentiment Analysis, Customer Insights, Performance Metrics analysis, and Competitive Intelligence which touches marketing, customers, pricing, products, sales, networks, customer experience, segmented marketing, and Business Intelligence

- Architecture and developed predictive / descriptive models for all aspects of Marketing, Sales and Customer analytics initiatives

- Analysis and interpretation of data, including market trending, win/loss outcomes, sales patterns, segment performance for High Value Customers

- Experience across horizontals and verticals - Telecom, Retail, Tech, Financial Services and Consumer Packaged Good

Innovation :

- Devise and participate in new algorithm build practices

People Connect/Collaboration :

- Led a team

- Responsible for recruitment of candidates

- Working collaboratively with other functions within the organization

Education background :

- Preferably a Stats / Maths under grad degree

- Strongly preferred a post graduate from A+ or Premier institute