BLOUIN ARTINFO - VP - Marketing/Branding

Position Description:

Job Specification:

Position Title : VP Marketing (Branding)

Reporting to : CEO

Experience : 8- 15 Years (2-5 years as a Marketing or Branding Head for a Media or Branding agency)

Location : New Delhi or Bangalore

Qualification : MBA from a Tier 1 Business school/ Post graduate in Mass Communication

Job Purpose:

- This role is responsible for developing branding and marketing strategy across the Group.

- The incumbent will oversee the development and implement of governance frameworks, policies and usage guidelines across the Group.

- He/she will also supervise a team to deliver a range of global Corporate Branding activities including trademarks management, advertising, internet management, image and video development, brand collaterals, events, sponsorships and industry awards.

Essential Duties and Responsibilities:

- Develop the Group and its business units’ global brand strategies, ensuring that they are in alignment and positioned to meet both corporate and business goals

- Develop and implement external communication plan to elevate organizational branding

- The Group’s brand guardian, be responsible for corporate brand identities governance and usage guidelines across all of Group’s internal and external communication material

- Provide expert advice and support to project teams on formulating branding strategies and implementing branding activities for their projects

- Develop and manage the Group’s image and video stockpile ensuring that it meets corporate and business objectives

- Oversee the development, procurement, production and distribution of Group branding collaterals worldwide

- Direct the execution of key corporate events and initiatives

- Manage global event sponsorships and oversee the coordination of same

- Manage the registry and development of vessel names

- Oversee organizational submissions for industry award programs worldwide

- Develop and implement Group-wide website governance framework, policy, and usage guidelines

- Manage the Group corporate website

- Build and maintain relationships with key stakeholders

- Oversee the annual branding budget

- Supervise and manage a team of branding executives

- Responsible for both setting and executing strategy for Group and its subsidiaries globally

- Communicate frequently with senior management both in corporate functions and business units. Also will serve as Group’s representative to external parties eg. Industry bodies

Requirements:

- MBA / Bachelor’s degree in Mass Communications, Journalism, Marketing or a related field

- 10 to 12 years in public relations/corporate communications or journalism

- Experience in the Media industry is preferred

- Excellent understanding of how branding strategies can help drive business goals

- Strong analytical skills and financial acumen with experience in budget management

- Highly competent in accurate, written English; Excellent, fluent verbal communicator in English

- Proven track record in media relations, internal communications, event management and social media a must

- Confident counselor to senior executives

- Be able to build an internal network and to engage consistently with colleagues around the company globally

- Ability to engage and persuade multiple stakeholders

- Team player and self-starter with a strong drive to succeed

Call on 9916790336