Blackberrys - Manager - Brand Communication

Roles and Responsibilities

Designing and executing overall brand marketing and communication including:

Brand Positioning

- Create & grow a unique online presence across all touchpoints: brand ecomm website, social media, emails, marketplaces, & more

Performance campaign strategy

- Drive acquisition, activation, retention and reactivation across the customer funnel

- Content Ideation/Creation to drive engagement through customer touch points

- Working with in-house/ external designers & content producers to generate materials of visual impact and within brand guidelines

- Improving the usability, design, content and conversion of the assets prepared for social and digital

Desired Candidate Profile

- Bachelor's / Masters degree from a Tier-1 institute

- 2-5 years of experience in Brand Marketing / Communications, Consumer Marketing along with E-commerce or digital marketing experience

- Keen eye for design and creative judgement and able to bring or direct the partners for good design and creatives development for the brand assets.

- Passion for brand creation with hands-on understanding of brand development, brand building and GTM

- Excel in both creative and business dimensions of marketing

- Self-driven, enthusiastic team player; Ability to learn fast and engage with stakeholders widely

- Analytical bent of mind - Ability to handle big data & track metrics