Biz2Credit - Content Marketing Role

Content Marketing - Biz2Credit - Noida (Hybrid)

What's in it for you ?

- Biz2X is a turnkey global SaaS platform that enables financial institutions to provide a customized online lending experience for their small and midsize business customers. The company partners with financial institutions to support their Digital transformation efforts with Biz2X's digital lending platform- from front-end application to AI based risk, auto underwriting, cash flow analyzer, and servicing.

- Biz2X solutions not only reduce operational expense, but power lending growth by significantly improving client experience, reducing total turnaround time, equip relationship managers with powerful insights and alerts, thereby increasing overall efficiency of the entire lending process.

Role and Responsibilities :

1. Develop and implement the marketing strategy for the enterprise business focusing on the India market to drive brand awareness, consideration and adoption of our enterprise product offerings

2. Develops and executes marketing plans and programs, both short and long term in line with the firms Business Strategy.

3. Develop scaled distribution plans of all content through webinars, newsletters, email, blog posts and PR.

4. Develop and execute a calendar for events, sponsorships and speaking opportunities for the company.

5. Develop, manage, and monitor social media forums and activity to generate interest. Able to handle both organic and paid activities over social media.

6. Support the Marketing team, to strategize and implement new avenues for improving company's reach and engagement.

7. Creation and publication of all marketing material in line with company messaging and marketing plans.

8. Develop messaging and market positioning of all enterprise business offerings.

9. Measure the effectiveness of all marketing activities and the ROI against all expenditures.

10. Support the sales team through the design, implementation and monitoring of sales and marketing campaigns and materials.

Knowledge, Skills, and Abilities :

- High competence in written and spoken English with excellent command over grammar.

- Good inter-personal communication skills.

- Track record of managing projects/campaigns, cross-functional collaboration, and ability to multitask in a fast-paced environment.

- Amiable personality and able to work with others as a team.

- Knack to keep learning and working on new initiatives