Bitstreet Technologies - Head - Marketing

Position: Head of Marketing

Work Location: Mumbai

Key Responsibilities:

- Architect and lead the marketing and brand strategy for driving awareness, adoption and equity of brand product.

- Responsible for Brand Planning & Deployment, media planning & market intelligence.

- Responsible for Acquisition optimization, ROI and Acquisition targeting

- Responsible for planning and executing across performance marketing channels: search, Display, Ecosystems, Social Media & PR

- Responsible for scalable and high impact on-ground activation: Direct Marketing, Events & Co-Marketing

- Own and manage the marketing budget

Skills & Knowledge

- Proficiency in managing partner relations: Research Teams, Agencies and Vendors

- Exposure to management of digital and social media

- Should have seen and understood the other elements of marketing, like branding, consumer insight, consumer engagement etc.

- Detailed understanding of all Marketing channels including Adwords, Facebook ads, SEO, Social media, Email Marketing, Affiliates marketing and web analytics

- Familiar with cross-cultural dynamics and business practices in international markets

PERSONAL Profile

- Must have worked in large scale organization or built large scaled consumer environment

- Demonstrated leadership capabilities, organizational and interpersonal skills, including ability to work effectively within a team and a fast-paced dynamic business environment.

- Self-motivated to drive organizational impact, and meet aggressive objectives

- Creative thinker to drive best solutions for business.

Company Name:- Bitstreet Technologies Pvt Ltd.

Location:- Mumbai