Job Objective : Develop and execute the regional marketing plan to build brand presence and increase market share Key Responsibilities : 1. Business Planning : - Understand business objectives for the Region and develop a Marketing plan for the Region - Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget - Develop the annual marketing calendar for the Region including event tie-ups, dealer and retailer promotions and other visibility initiatives the organization needs to undertake - Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Director - Marketing and Regional Sales teams 2. Marketing Operations : - Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region - Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines - Identify events or forums with opportunities for participation by Bisleri and inform Director - Marketing and Regional Sales teams of the same - Drive execution of the BTL marketing activities in coordination with Branch Sales teams including event tie-ups, dealer and retailer promotions and other visibility initiatives - Build and effectively manage relationships with local media partners - Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for dealers and launch events, radio and print promotion etc. - Monitor adherence to placement and merchandizing norms through regular market audits - Provide market intelligence to Sales & Operations teams for development of trade marketing schemes 3. Operational Excellence : - Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities 4. Vendor Management : - Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Director -Marketing 5. People Management : - Provide inputs for the annual manpower plan and budget of the Regional Marketing team, in consultation with Brand Manager - Vedica, Bisleri and CSD - Develop the capabilities to take on higher responsibilities while performing the given/in-charge responsibilities at various levels within the functions - Oversee training of teams to meet the requirements of the role

Bangalore

Bisleri - Regional Marketing Manager - South 

Bisleri - Regional Marketing Manager - South  ,Job Description for Bisleri - Regional Marketing Manager - South  in Bisleri in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for Bisleri - Regional Marketing Manager - South  in Bisleri in  Bangalore for (8-10) years of experience. Apply Now!