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08/06 Sulekha
DGM - HR at B9 Beverages Pvt Ltd.

Views:4545 Applications:1217 Rec. Actions:Recruiter Actions:1208

Bira 91 - Manager - Media - Offline + Online (6-12 yrs)

Delhi Job Code: 935044

ROLE AND RESPONSIBILITIES :

SUMMARY OF THE POSITION :

- The incumbent will be responsible for supporting the company portfolio with both consumer and trade focused digital marketing efforts that drive our Liquid campaigns and key activations.

- He / She will be developing and executing paid digital ad strategies and would be analyzing the campaign successes. He will work with internal teams and external agencies to develop a digital strategy which aligns to Annual Business plan with respect to new products and new markets and overall sales forecast that includes the planning and execution for both digital and offline media.

ROLE AND RESPONSIBILITIES :

- Responsible for driving the growth, development, execution & measurement of multi-platform media (offline and online) strategies across the portfolio of brands.

- Determining the best media outlet mix for campaign strategies - monitoring online and offline campaigns (TV, Outdoor, Radio, social media etc.)

- Own strategic direction, implementation, performance measurement & evolution of consumer programs within ATL & digital channels throughout the consumer journey.

- To work closely with brand managers in identifying and recruiting influencers for campaigns and managing them end-to-end from identification, briefing, amplification to reporting.

- Work with agency partners to map best-in-class practices, Content & Community Strategies for each brand.

- Oversee in-season campaign storytelling strategy (cadence, positioning & execution) to ensure consistent messaging across all digital platforms.

- Manage full marketing lifecycle of member engagement activities, to include ideation, planning, implementation, optimization & success measurement.

- Develop consumer segmentation & benefits strategies that provide the most relevant, timely & impactful program experiences.

Reporting & Analysis

- Tracking competition and sharing industry best practices on media with the team on a quarterly basis specific to India business.

Women-friendly workplace:

Maternity and Paternity Benefits

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