Technology Marketing Manager is responsible for managing the loyalty program and customer support function that covers key stakeholders i.e. customers and consumers. (sales & tm management ) Objective for this role is to leverage technology to drive superior brand experience for the consumers. Responsibilities - Customer Acquisition: Understands and implements the mobile growth stack with focus on acquisition to drive consumer signups for loyalty program. PR, ASO, Content marketing, Performance Marketing, Influencer marketing, etc. - Engagement & Retention: Drive initiatives that ensure strong engagement and retention metric focusing but not limited to Product- UI/UX, features, notifications Activation- On-boarding, user tutorial Lifecycle Marketing- Campaign design & management Community development: Engagement & support Well versed with channels to drive mobile app growth and nuances related to each - Analytics & Insights: Understanding and experience in campaign measurement, conversion funnels, app store analytics & intelligence, user segmentation, growth accounting, etc. Ability to consistently analyze data and be able to share relevant insights with leadership team and internal stakeholders at month and quarter levels. - Understands technology from mobile app growth standpoint. Experience in scaling consumer focused apps will be a big advantage. Understanding of AI technologies and its use cases in driving superior consumer experience leading to higher engagement and retention. - Customer Support: Set up customer support function aligning internal and external stakeholders like customer care agents training with the help of internal HR teams and focus on continuous improvement to drive superior consumer experience. Experience - At least 3- 5 years' experience in marketing and managing app-based loyalty program. - Expertise and knowledge of growth marketing strategies - Managing third party agencies for rewards catalog management - Strong data driven orientation and analytical mindset with a focus on ROI - Strong communication and inter-personal skills - Comfortable working in a fast-paced environment and have agility in adapting to the situation. Qualification - BE/B.Tech from pedigree institutes like BITS Pilani, IITs, NITs - MBA Marketing from premier institute (Preferred but not mandatory)

Delhi NCR

Bira 91 - Manager - Digital Transformation - IIT/NIT/IIM/FMS/MDI/XLRI 

Bira 91 - Manager - Digital Transformation - IIT/NIT/IIM/FMS/MDI/XLRI  ,Job Description for Bira 91 - Manager - Digital Transformation - IIT/NIT/IIM/FMS/MDI/XLRI  in B9 Beverages Pvt Ltd. in  Delhi NCR for (3-5) years of experience. Apply Now!

Job Description for Bira 91 - Manager - Digital Transformation - IIT/NIT/IIM/FMS/MDI/XLRI  in B9 Beverages Pvt Ltd. in  Delhi NCR for (3-5) years of experience. Apply Now!