- Drive collaboration and implement content strategy across multiple platforms including digital and offline media
- Develop content strategy aligned with short-term and long-term targets for brand and marketing campaigns
- Create compelling and engaging content by working closely with internal and external stakeholders such as brand partners, ambassadors, agencies and freelancers
- Be the point person for strong ideas, references, moodboards and copy writing
- Plan and execute product and lifestyle photoshoots
- Meticulous planner and being able to multi task and deliver on time
- Define and manage market specific KPIs and ongoing performance using social tools for measurement and evaluation
Collaboration with the International teams :
- To align content strategy to local market requirements across all relevant platforms
Digital Asset Management :
- Manage the company wide Digital Asset library - with appropriate user access
- Maintain a roster of vendors [agencies / freelancers] for all markets - for local teams to tap into when required
Budgets & Reporting :
- Manage and track ROI on brand budget for content
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