Job Description: Budgeting & Performance : - Draw up an Annual Operating Plan for each variant under the portfolio. The annual operating plan should include EBP, Volume, Marketing Spends. - Draw up & execute on a detailed brand plan covering each activity & campaigns listed under the annual operating plan in order to consistently grow the business through proper allocation of funds against the most important volume & brand levers. - Review the brand plan on a quarterly basis for course correction against targets set forth in Annual Operating Plan. - Develop and implement short and long-term channel strategy to drive growth in selective distribution through on-premise & off-premise trade channels. Portfolio Management : - Manage and grow brand's portfolio of variants and sub brands in terms of reach, awareness and volume. - Guide the positioning of each brand variant in the portfolio by defining the core product attributes, key customer segments, unique proposition & reason to exist. - Maximize market share for each consumer segment through an effective mix of market selection, SKU mix, pricing, channel selection, consumer promos & trial generation. - Design all consumer marketing campaigns for the portfolio across ATL, BTL, Digital, Trade - On-premise, Off-premise & QCOs. - Develop & Implement right channel marketing strategy for each variant to drive growth in relevant point or sale. - Drive the target trial and volume number through effective use of consumer promos, sampling, events etc. for the portfolio. - Conduct Brand Variant level research for identifying product market fit, key consumer segments, Occasions etc. for winning market share. - Design & implement campaigns for the new product and SKU launch Marketing Communication: - Build & execute effective marketing communication across campaigns to deliver on campaign objectives & build right associations with the target segments. - Managing partner eco system for developing marketing material & content for the portfolio. - Training trade marketing & sales teams with brand variant ethos, marketing communication kits, guidelines etc. Process Management : - Develop collaboration rituals and way of working with various internal and external stakeholders to develop the right flow of information & accountability. Non- Negotiables : - Business Acumen & Analytical Outlook. - Should have led a category with deep penetration - Regional Media Understanding & Execution - Good Negotiation Skills. - Consumer Orientation. Good to have - Data Analysis - Insights-driven mindset. Technical - 8-10 years of marketing experience in Hospitality, Alcobev, Premium Beverages. - MBA ( Marketing ) from a premier institute from India / Global

Delhi

Bira 91 - Head - Gateway Products & Performance 

Bira 91 - Head - Gateway Products & Performance  ,Job Description for Bira 91 - Head - Gateway Products & Performance  in B9 Beverages Pvt Ltd. in  Delhi for (8-10) years of experience. Apply Now!

Job Description for Bira 91 - Head - Gateway Products & Performance  in B9 Beverages Pvt Ltd. in  Delhi for (8-10) years of experience. Apply Now!