Bira 91 - Digital Media & Communication Lead

- This role will be responsible for leading the company's digital & content strategy for the portfolio of brands to drive consumer recruitment and engagement.

- He/she will design a digital content strategy across social, digital, PR and campaign media and closely monitor creative output, traffic metrics and actual outcomes as it results in sales.

- The role will have a strong emphasis on research and staying on top of industry news and trends turning them into meaningful and relevant discussions with the team.

- He/she will be expected to be highly collaborative with brand & event managers and with external agencies to convey a unique brand voice for each brand and authentic content.

- The incumbent will also be responsible for aligning these initiatives to campaign & innovation calendars and developing a cohesive content production powerhouse between brand activation, content and media managers.

QUALIFICATION AND SKILL SET:

- 6-7 Years of experience in integrated media

- Post Graduate in Management from Premier Institute