Deputy General Manager || Sales Growth & Analysis (SG&A) SUMMARY OF THE POSITION: Drive accurate regional sales analysis, statistical modelling and root cause analysis to tackle issues pre-emptively. Partner with multiple internal functions including Central and regional Sales team, Operations, MIS, Finance and Trade marketing to maintain efficient information exchange and set up seamless processes. ROLE AND RESPONSIBILITIES: Sales Growth Analysis: - Lead the annual and monthly business planning for sales volume and distribution for the region - Create statistical forecast for short, mid, and long term. Facilitate generation and dynamic review of consensual sales forecast by ensuring participation from Division Sales Managers and all other key stakeholders - Engage with other functions to enable the use of external data into the Demand Planning process (e.g. Point of Sale, Consumption, Customer Inventory, Industry trends etc.) - Define inventory norms for each demand node, track & minimize stock-out situations - Analyze sales performance to track achievement and identify risks against the business plan - Identify opportunities for business growth through trend analysis and gap analysis for the region - Track sales growth and performance to infer weekly hits and misses, identify root causes for each of the misses and build corrective action plans wherever possible - Provide regular leadership insights in terms of sales growth and root cause analysis Productivity: - Guide salesforce to a planned selling process entailing Scientific Journey Planning, Structured Sales Calls - Drive adoption, training and usage of Salesforce Automation across salesforce Reporting & MIS: - Own the collection, validation and upload of all internal and external data related to the respective zone and its divisions/clusters - Identify, collect data, and upload onto the DBMS in a timely manner to assist with and propose business decisions for sales leadership Establish assimilation of market data and competitor insights and build a cadence for system upload and reporting - Prepare and disseminate business performance related communication for divisional team to take pre-emptive action - Standardize and create analytics by deriving meaningful insights from data repository, and use relevant information for leadership reporting including Monthly and Annual business planning and reviews - Design and implement daily/weekly/monthly monitoring reports on critical business parameters - Work closely with IT/MIS & Operations to help automate key reports and develop sales enablers QUALIFICATION AND SKILL SET: - MBA (Tier 1) with at least 4-6 years of experience in Data Analytics, Planning, and Team Management - P&L Ownership, Commercial roles in CPG / AlcoBev and Strong understanding of Sales & Finance are preferred - Proficient in advanced Excel & PowerPoint for data analytics & presentations - Basic knowledge of analytical tools (SQL, Salesforce, Tableau) would be an advantage - Outstanding cross-functional collaboration, communication, and presentation skills - Analytical bent of mind, Structured thinking, Attention to detail and comfortable in dealing with large data sets - Ability to motivate and drive performance - Focus on timely delivery and continuous improvement

Delhi NCR

Delhi

Bira 91 - Deputy General Manager - Sales Growth & Analysis 

Job Description for Bira 91 - Deputy General Manager - Sales Growth & Analysis  in B9 Beverages Pvt Ltd. in  Delhi NCR Delhi for (4-8) years of experience. Apply Now!