Bione Ventures - Head - Digital Marketing

- Develop innovative growth hacks to drive user growth and engagement on Biones web & mobile apps via all channels and marketing programs

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

- Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.

- Manage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basis

- Design and execute all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM and advertising campaigns.

- Ability to drive large scale projects, experiments and smaller tweaks with equal ease

Skills Required:

- MBA or Masters degree in marketing or product management field.

- 5+ years of experience in digital marketing in a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. with 2+ years of mentoring growth managers

- Proven experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms.

- Experience in growth hacking/digital marketing, preferably in the e-commerce or B2C product industry

- Good team leading skills with experience working in virtual teams

- Technical skills sufficient enough to understand complexity without developer inputs and work with developers/architects to make right technical trade-offs

- Strong communication skills and ability to refine messages based on the audience

- Track record of launching multiple growth initiatives with high velocity