Bikayi - Marketing Tech Role

Biakyi is looking for a Marketing Tech Specialist to join the Growth team. As a Marketing Technology Specialist, you will work as part of a Marketing Team that is involved in strategic planning, campaign management, administration and implementation across various customer acquisition tools. You should have strong interpersonal skills, thrive working in a fast-paced environment, and can balance critical thinking, creative ideation, and exceptional follow-through.

Who You Are & What Makes You Qualified

- 2+ years' actively working with HTML, CSS, JavaScript, PHP, react UI/UX, web design, or front-end web development and knowledge of backend.

- Someone who is self-driven and proactively looks to solve gaps in data, processes or platforms and can collaborate with other functions to find a solution is our ideal candidate

- Manage and maintain content on the CMS platform < WordPress > + WordPress PHP and FE change's with that.

- Tracking - should be able to implement tracking and pass events to various analytics

- Background in Google Analytics + GTM tag manager + Google optimize Background in website, marketing automation methodologies, A/B testing, or online marketing campaigns.

- Understanding of UI/UX from the design

- The go-to person for the Marketing Teams to understand and enable the utilization of Marketing automation platforms, and coordinate with Digital asset management.

- Needs to have an understanding of the overall business roles of each marketing function and collaborate effectively with stakeholders across various teams.

- Enabled seamless marketing operations, platform experience and process flow across various teams and experience working with in-house product teams.

- Experience in projects involving Integrations between new third party tools with in-house/current marketing tech stack with emphasis on data harmony and enable adoption.

- The position's roadmap will also include managing robust and latest marketing platforms in our tech stack and working across functions to enable data-led approach and conversion rate optimization.