Bikayi - Manager - Email Marketing

Are you a detail-oriented, inquisitive individual who enjoys working on various Email marketing programs? At Bikayi, we're a team of smart, innovative, and focused people who are fun to work with on cutting-edge solutions in marketing activities. As an email marketing manager, you need to set up the whole process from scratch and execute various email marketing activities.

At Bikayi, you'll gain exposure to a variety of industries and business models, helping your career growth and professional development.

Work you'll do:

As an Email marketing manager, you would closely interact with the CEO + Bikayii marketing stakeholders + content + design team and send personalized emails containing Bikayi thoughtware, newsletter, webcasts, and events. This would require you to be involved in all stages of email execution (creating, testing, deployment, and reporting) and the ability to prioritize without direct oversight from the manager. Other responsibilities include:

Responsible for end to end administration of e-mail Campaign Management which includes the following

- Create email designs and responsive HTML templates following the brand guidelines

- Create landing pages/signup forms as per requirement

- Perform rendering tests to ensure compatibility of the templates across various platforms (mobile/desktop)and browsers

- Carrying out A/B testing to maximize results

- Create email marketing campaigns to promote products or services.

- Coordinate, facilitate, and manage the day-to-day tasks involved in deploying email campaigns.

- Data handling (i.e. by CRM Tool) and broadcasting (Scheduling) of the campaigns.

- Performing Quality analysis and maintaining the Quality checklist.

- Ensure campaign requests are accurately and efficiently fulfilled within agreed timescales.

- Producing and analyzing campaign reports on a weekly/monthly basis.

- Setup the fundamental blocks using marketing automation tools (Emails, Forms, Landing Pages, Progressive Profiling, Segmentation, Campaign Workflows, Lead Scoring/generation, Custom integrations.

- Create process documents and presentations to share the performance of various email marketing programs and provide suggestions to increase the effectiveness of the campaign

Skills and abilities :

- Effective communication and interaction with employees, email, and colleagues and the ability to work effectively with all levels of the organization

- Ability to work and think independently and ensure to meet deadlines

- Ability to balance multiple tasks with changing priorities

- Strong organizational skills and excellent attention to detail

- Excellent communication and interpersonal skills and written

- Demonstrated customer service focus and client communication skills

Education and/or experience :

- Require 3-5 years of experience in email marketing/campaign management/demand generation

- Strong understanding of marketing processes including campaign execution, A/B testing, and measurements

- Hands-on experience with Web development tools/technologies such as HTML,CSS,Photoshop, Dreamweaver and JavaScript

- Should have hands-on experience in managing targeted email campaigns/email nurture programs

- Advance knowledge in marketing automation tools (preferably Zoho and salesforce)

- Basic knowledge in CRM tools(PreferablySalesforce)

- Proficiency in Google sheet, excel, word, and PowerPoint

- Setting up blogs newsletter