bijnis - Vice President - Marketing

Role and Responsibilities :

- Key focus areas will involve leading a team of marketing managers who are responsible for product positioning and messaging, product awareness and adoption as well as playing a key role in user-research - both at product discovery stage and post-launch.

- Work closely with senior cross-functional stakeholders, championing the product marketing narrative with a user-first approach

- Lead the org to develop a powerful user-centric, behavioural -science-based messaging culture and experiments to unlock stronger growth and value

Requirements :

- 6+ years of experience in Marketing / Product Marketing / Growth Marketing with relevant work experience in scaled up start-ups.

- Superlative ability to articulate the essence of products and the value they build by developing a strong narrative and content strategy plan

- Experience in improving customer experience, creating user journeys, garnering consumer insights, eliminating pain points, developing product marketing strategies and crafting compelling messages across marketing channels

- Gained exposure in managing the design, implementation & delivery of solutions in Agile Framework

- Expertise in business planning, strategy development, program management, market research, data analysis and creating product roadmap to meet business objective

- Budget planning & ensuring budget is wisely allocated across different marketing channels to achieve maximum ROI

- Work closely with demand team to understand bijnis & grow B2B orders through paid marketing maintaining positive ROI

Perks :

- Work with the Core team to create one of the MOST Valued B2B companies in times to come

- Be a pioneer in an emerging and futuristic manufacturing space

- Massive learning and execution opportunities at a large scale