Bijnis - Performance Marketing Expert

If you are great in understanding data, analytics, and adept in growing the user base and if you are confident of rapidly acquiring from social/digital, which means growing rapidly in both - user acquisitions as well as user retention, Bijnis is a place for you.

As a performance marketing expert, you will be responsible for managing campaigns on Facebook & Google AdWords. If you are ROI driven, a tracking nazi and a data superman, you are perfect for the role.

You will help create & execute strategy for new user acquisition and also returning user engagement through traffic channels including Google & FB. You should have in-depth knowledge of AdWords and be a hands-on marketer having run search as well as display campaigns including A/B testing ads.

Responsibilities:

- Manage & optimize acquisition channels with double digit growth m-o-m in user acquisition

- Executing marketing campaigns through SEM, FB, Google Display, Email, SMS & Affiliate marketing, basically all form Paid and performance marketing.

- Executing the Organic growth strategy.

- Experienced in automation of analytics reports, & adept in using various analytics across social, and measurement tools across site and app - Campaign Tracking, Marketing Dashboards

- Should be conversant in A/B testing (digital marketing tools) especially for online campaigns for registrations, downloads and monthly actives

- Should be innovative to try beyond digital including growth hacks on ground - non-digital

- Should be adept in working with data stacks, in analyzing trends on an ongoing basis& understand the science from data/user behaviour/funnels to leverage for growth

- Crack an organic growth strategy - product focused

- Manage engagement & retention

- Should be keen to play a pivotal role in building a first of its kind- India found community with global benchmarks

What we're looking for:

1) High on energy & passionate individual with 4-6 years of similar and relevant growth hacking experience.

2) Someone who's great at understanding what works on mobile.

3) Ability to work in a highly charged environment, at a rapidly growing startup; who can think on their feet, analyze data real time, optimize with a growth hacking mindset.

4) Someone who has a high sense of initiative, learning mindset and enthusiasm.

5) Analytical mindset- should be keen to work with data & spot patterns to leverage in digital marketing strategy.