bijnis - Campaign Lead/Retention Lead

Job Description:

1. Drive business objectives and address problem areas through direct to customer' campaigns

2. Take analytical inputs and models as feeds to curate a Campaign Framework -

a) Micro segmentation,

b) Identification of target Audience,

c) Personalization,

d) Channel mix

e) Differential positioning /offers

- Basis customer and past campaign insights. This campaign segmentation capsule is further pushed Omni channel across all direct to customer channels - Push, Pull -SMS/ WA/website/Notification/Banner Ads etc

3. Innovative and iterative A/B test experimentation to bring in continuous improvement in monthly run rates

4. End-to-end robust monitoring and optimization of campaigns with key focus on impact to business

5. Responsible to liaise with multiple stakeholders like product, marcom, brand, operations etc to execute a campaign

6. Drive traffic and business to the APP with demand generation activities - Retention tool (clevertap, webengage,Facebook Ads, Google Ads)

Job Responsibilities:

- Drive campaign incremental revenue and direct business generation and contribution to portfolio

- Responsible for campaign planning, and designing campaign strategy to achieve direct business revenue

- Analyze campaign performance and share learnings

- Journey based campaigns

- Use of analytical inputs to improve campaign performance

- Segmentation and contextual communication

- Test and Learn

- Constantly test and learn on various aspects of campaigns like segment, communication approaches, CTA, time of the day/week etc.

- Test cohorts and different communication approaches New Innovations

- Experiment with new technology, new channels, and new sources of communication to improve campaign performance

- Campaign Execution & tracking

- Responsible for timely campaign launch across channels with proper testing

- Creating campaign report & sharing learnings with stakeholders

- Tweak campaign basis inputs/ campaign learnings