Bijak - Lead/Manager - Digital Marketing

About the Company:

Founded in April 2019 in Gurugram, Bijak is a B2B marketplace for suppliers and buyers across India's Agri value chain. Bijak aims to bridge the information asymmetry and lack of accountability in agricultural commodities trading. Since launch in April 2019, Bijak has expanded across 22 states, 400 regions, and 80+ commodities. We currently have a lean team of 60+ folks and are growing on a rocket trajectory

Website - www.bijak.in

Bijak movie - https://youtu.be/jMUPBlQxi68

Bijak product :

B2B traders, who control 80% of India's USD 300 Bn Agri value chain, have limited access to technology, information, and credit. Bijak helps these customers/MSMEs discover each other along with the counter party's rating so that customers can transact with minimal friction by accessing Bijak's layer of trust & reliability. The suppliers and buyers are not just able to transact or discover each other but are also able to find out meta-data of each other to make a faster & reliable transaction through the application.

Position - Digital Marketing Initiatives Lead/Manager

Responsibilities

- Drive digital campaigns, Track Marketing ROI

- Exploring different channels for customer acquisition and engagement

- Create and grow the user funnel by communicating right value proposition

- Analyze trends and develop bid strategies, manage creative asset and make budget allocation decisions

- Campaign set up and launch, optimization and reporting

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development.

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

Qualifications and Requirements :

- 5+ years experience in Search Engine Optimization (SEO) and Social Media Optimization (SMO).

- Experience working with CMS and building/administering content in multiple CMS environments.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.