BigCity - Manager - Trade Programs & Loyalty Solutions

Manager - Trade Programs & Loyalty Solutions

Company Description :

- BigCity Promotions- is India's premier sales promotion and Loyalty agency.

- We are India's most comprehensive aggregator of experiential incentives with experience in sectors such as Consumer Durable, Foods & beverages, FMCG, Banking, Telecom, and Retail.

- With over 10 years of expertise and a team of creative, enthusiastic professionals we create bespoke ideas suited to Brands marketing strategy, relevant to the lifestyles of end consumers.

- We create India's most compelling consumer reward programs - from Free Movies, Free Pizza, Coffee, Digital Rewards, free holidays, to Spa sessions Days out, Dining, Wellness, Xtreme sports, Salon treatments etc.

- We have executed over 5000+ promotions touching in excess of 350 Million Customers and still counting! Our incentives have been used by some of the most innovative brands in India and most of our clients are industry leaders in their respective sectors.

- We house a 360- service offering, covering Product sourcing, Redemption delivery (offline, online, Mobile), Account Management, Creative and Concierge to ensure that our brand and their end consumers enjoy a world class experience.

- 3 Offices across India i.e. HO at Bangalore, Branch office in Gurgaon and Mumbai. A team of 100 + creative, enthusiastic professionals

CLIENTS :

- Nestle, Coca Cola, Pepsi, Budweiser, Heineken, HUL, P&G, Britannia, Cadbury, GSK, Standard Chartered, Acer, Philips, Panasonic, Samsung, Lifestyle, Tata Global Beverages, SAB Miller, Titan, Johnson & Johnson to name a few

Job Summary :

Consultative Sales, Revenue Generation, New Business Acquisition, Client Management, Innovation, Engagement, Business Strategy

Job description :

- As a Manager - Trade Program & Loyalty Solutions, you will be responsible for increasing revenue through new clients and generating new opportunities the Region assigned in the loyalty marketing, channel incentives, Channel Engagement Programs and trade schemes.

- This is a B2B concept Sales role, hence you will be responsible for achieving targets at an individual level & the objectives set by the company.

- The Primary role of the Manager - Trade Program & Loyalty Solutions will include prospecting, cold calling, regular interactions, making presentation/pitches to India's top brand managers, Marketers, Marketing heads with intent to WIN business.

- Our business model revolves around designing & delivering bespoke Trade Promotions, Trade Schemes and Loyalty Program campaigns. Therefore, an in depth understanding of Brands, Marketing Strategies, BTL/ ATL promotions, Loyalty Programs, etc will be of primary importance.

- Thinking on your feet is mandatetory - however its most important to understand clearly the brands objectives, and marketing goals to create suitable programmes using BigCity's in-house rewards & tech based solutions.

- Engage closely with all prospects for large consumer and corporate programs, understanding Loyalty landscape of India and address specific industry client's needs accordingly.

- To build the seeding database from internal and external data sources, Generate and maintain a strong sales funnel

This position is based out of our Gurgaon Office only.

Desired Skills and Requirements :

- The successful candidate to have more than 2-3 years plus years experience in a business environment in a client acquisition role

- We are looking for candidates with excellent communication and presentation skills and ideally having a strong Concept / Solution Sales background.

- Good understanding of Trade Loyalty, Trade Schemes & Channel Programmes is a plus.

- Must have been exposed to B2B corporate sales and concept sales with a keen sales and marketing acumen. Specifically dealing with Marketing Heads, Chief Marketing Officers, Trade Marketing teams will be an added advantage.

- Ability to develop strong relationships to build either an industry or functional network

- Candidates having good contacts with Brand and Marketing Managers and Decision Makers in sectors like Retail, Telecom, Consumer Durables, FMCG, Banking and others will be preferred.

- Candidates should have prior experience of working in a team and must be willing to travel across India.

Preferred Industries :

- Sales and marketing (product and concept selling) with a strong marketing domain

- Trade Promotions

- Loyalty