BigBasket.com - Digital Marketing

Job Description :

- Establish, implement and measure the effectiveness of our mobile app advertising initiatives to drive awareness and adoption for the BigBasket app, and subsequent engagement and in-app sales.

- Establish processes to streamline execution of mobile/digital marketing efforts - planning, executing, reporting, monitoring, and optimization. Help to create a playbook of best practices to be used to manage mobile marketing efforts, with a strong ROI-focused approach.

- Plan offline and online campaigns which can work in parallel to promote usage, engagement& sales from the mobile app.

- Demonstrate ability to work at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data, monitoring attribution, ASO, optimize Adwords, Facebook and ability to solve problems for best user experience on the mobile platform)

- Work closely with the agency, mobile marketing partners, ad-networks, publishers, affiliates & other offline channels for new user acquision, day to day reporting & updates.

- Collaborate closely with technology, digital, category and analytics teams as well as external vendors to manage simultaneous time sensitive projects across internal and external channels.

- Ready to dive into data to detect patterns and uncover insights to further strengthen our mobile marketing efforts including retention, revenue per user, campaign level analysis etc. Report on campaigns and overall mobile performance every month.

- Help in remarketing & other digital marketing efforts of BigBasket.

- At least 1-3 years of experience in digital marketing and 6+ months in mobile marketing.

Skills required :

- Excellent English writing skills, strong vocabulary, good reading and comprehension skills is a must have.

- Possesses knowledge and experience in both traditional & online marketing.

- Good at ideating strong consumer engagement for the brand.

- Demonstrates creativity and documented immersion in Mobile Marketing.

- Strong grasp on MS Office including Microsoft Excel.