BigBasket - Manager - Category Marketing

Primarily responsible for growth marketing of the category which includes the following action areas :

i. Positioning

ii. Pricing strategy

iii. Competition Benchmarking

iv. Communication and promotion

v. Customer acquisition and retention to the category

- Work very closely with the buying team to create and maintain the right range across the country

- Understanding customer behaviour through data mining and market research. Using data insights to drive actions

- Own customer experience jointly with other stakeholders such as buying, operations and product

Desired Skills and Experience :

- Highly motivated, outcome driven individual with strong business and analytical skills

- 3+ years of marketing experience in FMCG/Retail/ brand. Experience in the fresh and perishables space is an added advantage

- Great marketer who is not shy with data. High attention to detail and problem solving ability

- Good written, verbal and presentation skills

- Great attitude and ability to learn quickly

- Ability to drive things in a fast paced start-up environment