CEO at Bidroid Hub Technologies Pvt Ltd
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Bidroid - Media Buyer - Pay Per Click/FB/Bling (2-3 yrs)
Media Buyer , with Experience in PPC, FB ,Bling
- Managing deliveries for Performance business (CPL).
- Consistent monetization and delivery deployments.
- Coordination with sales team to get best output of client brief and regularities.
- End to End Management of Complete Affiliate Program of Network.
- Affiliate Payment process Mapping and Optimization.
- Responsible for all communication going out to Affiliates.
- Analyze affiliate performance on a weekly, monthly, yearly basis, develop key metrics and shared the same with affiliates.
- Landing page, Keyword optimization, monthly newsletter, welcome newsletter for Affiliates.
- Monitor profoundly campaign incongruities and trouble shoot issues with internal campaign management and clients.
- Publisher management and retention starting from budget allocation till margin realization.
- Media buying and arbitrage on various aspects of deliveries.
- Prior experience of managing CPL Campaigns.
- Working knowledge of tracking platform.
- Excellent English Communications skills written & verbal.
- Experience - 1-5 years
- Skills: - Digital Marketing, Digital media, CPL, CPI, CPS, CPT, CPR and campaign management
- Lead and manage a team of affiliate marketing professionals, including affiliate managers and coordinators
- Set clear performance expectations, provide coaching and feedback, and foster a collaborative work environment
- Media buying (both mobile and PC web traffic of CPM, CPC, CPL, CPI, CPS traffic in India
- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships
- Control campaign setup and delivery- status, fraud control, enforce campaign terms
- Manage affiliate/publisher accounts, provide marketing materials, the latest product updates, special offers for quality traffic, Financial issues
- Negotiate deals and analyze performance Overseas business development
- Partner with new vendors / publishers for campaigns deliveries
- Looking at clients and publishers/channels reports on regular basis and taking out meaningful insights to help respective teams i.e. client servicing and delivery teams
- Preparation of report formats for different purposes i.e. internal MIS creation, Sales planning, Vendor reconciliation and to measure different teams' productivity
- Helo delivery teams optimise roi through data and analytics with understanding of affiliates, facebook ads, sms marketing delivery and media buying
- Create a process to manage and measures KRAs of different teams in quantifiable terms
- Managing various platforms and tools viz hasoffers/trackier/facebook ads/sms platforms/emailer tools etc
- Ensuring Automation of reports and timeliness of reporting
- Co-ordination with different teams and making them accountable to meet the TATs defined across different projects
- Managing CRM for different tasks
Skill sets Needed
- MS Excel/ VBA/ Access
- MS PowerPoint
- Have indepth technical understanding one of the affiliates platforms viz hasoffers/trackier/affise etc
- Team management, multi-tasking and structured thinking
- Ability to thrive in the fast-growing environment
- Understanding to marketing mix used for digital and eCommerce clients
- Excellent verbal and written communication skills
- Have spent at least 3-5 years in similar role with similar affiliate networks and performance marketing agencies.