Bidroid - Media Buyer - Pay Per Click/FB/Bling

Media Buyer , with Experience in PPC, FB ,Bling

- Managing deliveries for Performance business (CPL).

- Consistent monetization and delivery deployments.

- Coordination with sales team to get best output of client brief and regularities.

- End to End Management of Complete Affiliate Program of Network.

- Affiliate Payment process Mapping and Optimization.

- Responsible for all communication going out to Affiliates.

- Analyze affiliate performance on a weekly, monthly, yearly basis, develop key metrics and shared the same with affiliates.

- Landing page, Keyword optimization, monthly newsletter, welcome newsletter for Affiliates.

- Monitor profoundly campaign incongruities and trouble shoot issues with internal campaign management and clients.

- Publisher management and retention starting from budget allocation till margin realization.

- Media buying and arbitrage on various aspects of deliveries.

Job Requirements

- Prior experience of managing CPL Campaigns.

- Working knowledge of tracking platform.

- Excellent English Communications skills written & verbal.

- Experience - 1-5 years

- Skills: - Digital Marketing, Digital media, CPL, CPI, CPS, CPT, CPR and campaign management

ey Responsibilities:

- Lead and manage a team of affiliate marketing professionals, including affiliate managers and coordinators

- Set clear performance expectations, provide coaching and feedback, and foster a collaborative work environment

- Media buying (both mobile and PC web traffic of CPM, CPC, CPL, CPI, CPS traffic in India

- Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships

- Control campaign setup and delivery- status, fraud control, enforce campaign terms

- Manage affiliate/publisher accounts, provide marketing materials, the latest product updates, special offers for quality traffic, Financial issues

- Negotiate deals and analyze performance Overseas business development

- Partner with new vendors / publishers for campaigns deliveries

- Looking at clients and publishers/channels reports on regular basis and taking out meaningful insights to help respective teams i.e. client servicing and delivery teams

- Preparation of report formats for different purposes i.e. internal MIS creation, Sales planning, Vendor reconciliation and to measure different teams' productivity

- Helo delivery teams optimise roi through data and analytics with understanding of affiliates, facebook ads, sms marketing delivery and media buying

- Create a process to manage and measures KRAs of different teams in quantifiable terms

- Managing various platforms and tools viz hasoffers/trackier/facebook ads/sms platforms/emailer tools etc

- Ensuring Automation of reports and timeliness of reporting

- Co-ordination with different teams and making them accountable to meet the TATs defined across different projects

- Managing CRM for different tasks

Skill sets Needed

- MS Excel/ VBA/ Access

- MS PowerPoint

- Have indepth technical understanding one of the affiliates platforms viz hasoffers/trackier/affise etc

- Team management, multi-tasking and structured thinking

- Ability to thrive in the fast-growing environment

- Understanding to marketing mix used for digital and eCommerce clients

- Excellent verbal and written communication skills

- Have spent at least 3-5 years in similar role with similar affiliate networks and performance marketing agencies.