BIC Cello India - Zonal Sales Manager

We at BIC Cello India have an opening for the position of Zonal Sales Manager for Chennai location

Job Description :

Sales Volume Growth : 

1. Contribute to the creation of sales targets for the region

2. Ensure delivery of sales target by self & team

3. Drive Volume growth

4. Strengthen Sales Infrastructure (DPL, Cluster Distribution etc)

5. Drive retail distribution & BTL activities

6. Primary & secondary Volume (Existing) - 65Cr (PA), (expected) - 80 cr.

Drive Market Visibility : 

1. Execute marketing plan for visibility & promotion

2. increase penetration & visibility across region

3. Tap the new markets & increase product visibility

Distributor Management : 

1. Identify perspective distributors, generate business from existing & hereby achieve sales target

2. Drive the entire process of distributor selection based on sales strategy

3. Distributors profitability & ROI

4. Manage Trade Activities

5. Regular interactions with distributors

6. Explain company products & policies to the distributors

7. No of distributors to be handled - (Existing ) - 392, (expected) - 400+

MIS : 

1. Follow all reporting standards & protocols

2. Ensure timely reporting (Daily, Monthly) & Day one formats etc

Rebate Program : 

1. Execution of Rebate Programs

2. Conduct meetings for communicating & cascading of Rebate Programs & review it on monthly basis

Leadership & People Management : 

1. Providing On the Job (OTJ) Training to his reportees along with the ZSDM

2. Create growth path for this team within the organization & keep them motivated

3. Monitor performance of team members & guide them to improve their deliveries"

Challenges for the role : 

1. Dynamic and Volatile market with high market share of Cello.

2. Very strong in Ball Pen Category

3. Stationery, Fountain Pens and Markers yet to scratch the surface in these categories, market size in these categories are big.

4. The business contribution to wholesale is high so need to have strong experience of handling this WS channel.

5. Team attrition is high, person needs to be a peoples man. And he should have ability to handle large teams.

6. Strong planning and Execution skills required.

Education :

MBA (Tier 1 - Tier 2) Institute with 5 - 7 yrs of relevant experience , MBA & 10 - 15 yrs of relevant Experience

HR Team