Job Description: Director, Marketing & Communications
Location: Chennai
Job nature: Permanent Full-Time
- We are looking for a creative and detail-oriented communications and marketing specialist who can identify, develop and help amplify the stories that elevate the brand value of Bhumi.
- You will develop communication and marketing strategies for better engagement with employees, volunteers, donors, partner organisations and corporate companies.
- You will be part of a dynamic, driven and passionate young team of employees (~ 40 members) and volunteers (hundreds of them)
What You Will Do:
- Craft compelling messaging and narratives that evoke a positive and vibrant imagery of the organization, along with visually compelling content like videos and infographics
- Develop internal and external communications strategies, and execute them for projects, events, and the organization as a whole
- Partner with key stakeholders to understand upcoming initiatives across India and develop integrated communications plans, then execute.
- Write memorable, engaging communication across all channels (e.g. Email Campaigns, Blogs, Social Media, PR,etc) that drive awareness of key initiatives and inspire volunteers and donors to take action
- Plan, strategize and execute the large-scale events (Eg. Daan Utsav, Volunteer recruitment) and digital campaigns
- Track the effectiveness of marketing campaigns, gain insight, and assess against goals
- Analyse metrics and optimise email and advertising campaigns
- Collaborate with key volunteers nationally to align and implement communications strategy and messaging
- Manage the messaging on websites and ensure the brand perception is consistent across digital and offline channels
- Oversee the execution of newsletters and all communications (like annual reports, brochures etc.)
What You Need
- Outstanding written and verbal communication, strong copywriting and content creation skills
- Willingness to work, network and collaborate with volunteer coordinators based out of cities where Bhumi is present
- Strong project management skills with ability to supervise multiple projects
- Proven track record of developing and executing creative communications plans
- 5+ years of experience in the communications role
- Availability during weekends.
What Is Nice To Have
- Bachelors/Master's degree in marketing, journalism, business, or related field
- Ability to communicate in Tamil, English and Hindi
- Prior experience of working or volunteering with NGOs
- Good network in the traditional media and digital/social media influencers
Other Information:
Designation: Manager to Director based on candidate's profile
Reporting to: Executive Director
Scope: Full time
Remuneration: CTC 6-9 Lakhs p.a. based on the candidate's profile
Expected Joining Date: Immediate
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