BHIVE Workspace - Senior Manager - Marketing

Role : Sr. Manager - Marketing

Experience Range : 4 - 7 Years

Contract Duration: Full Time

Qualification : MBA in marketing/Graduate with relevant experience

Interview Process : Applicant questionnaire > Assessment > Case Studies > Face to Face Rounds > HR Round

Role Summary :

The Senior Manager - Marketing would be a part of the core team of BHIVE responsible for the overall Branding and Marketing strategy of BHIVE workspace. You would be responsible for effective and timely execution of the marketing campaigns by collaborating with stakeholders across the business. Startup experience is highly preferred. Should come from a B2B background.

Key Deliverables :

Work closely with the VP for various marketing initiatives.

Develop the company's demand generation strategy. Work closely with sales leadership to come up with a unified plan for the organization's growth

Set and own targets for MQLs, lead quality, ROAS, CAC, etc. Continually refine marketing tactics and strategies to optimize these numbers

Build specific marketing program for the different product ranges of BHIVE

Design and drive all marketing activities for BHIVE spanning around digital marketing, BTL activities, Social Media marketing, Blogging, Brand Positioning, PR and the likes

Manage corporate communications and public relations

Clearly monitor the performance metrics of all marketing initiatives to understand effectiveness of the same

Maintain up-to-date knowledge of the industry and competitors whereby building a strong mechanism of market intelligence

Ensure marketing dashboards and all other analytical reports are sent to the VP in a timely manner

Oversee strategy and metrics for brand awareness

Ensure consistent improvements of marketing metrics whereby leading to increased lead generation

Key Competencies :

Effective Communicator

Result Oriented and Metric Driven

Strong Business Acumen

Good understanding of Google Adwords, SEO and Social media marketing techniques

Should have prior track record of handling end-to-end marketing for at least 1 years in a senior role

Should be able to work in a rapidly changing and high pressure work environment of a startup

Should have a good understanding of how B2B Enterprise Sales works to be able to give marketing support to sales

Note: ESOPs may be applicable in future for this role based on performance.