Bharti Airtel - Marketing Product Manager - Postpaid Acquisition

Key deliverables:

- To develop, manage and implement programs in Postpaid to enhance acquisition - numbers & revenue through value for money products

Competition mapping, analysis & proposing new products. Ensure smooth roll out of new products.

- Monthly activities - NAC (to keep acquisition cost with in budgets), Schemes, targets to ensure acquisition numbers.

- Regular analysis of zone wise sales to take corrective actions on products, increase numbers of revenue enhancing products. Regularly liaison with the Business Managers to achieve business objectives.

- Training of all customer services & back end teams on existing as well as new products to ensure error free service delivery

Major Challenges :

- High level of coordination both at the back end & front end (sales team) to ensure error free delivery of products in the market done through planning & meticulous execution.

- High level of sensitivity to market dynamics, keep a track of competition ensuing product & market superiority done through market visits, innovative products & streamlined support to sales team.