BharatPe - Senior Manager - User Engagement - IIT/IIM/BITS/ISB

Senior Manager- User Engagement

In this role, you have the opportunity to:

- Work at an organization which encourages to test and learn enabling you to experiment.

- Work in a team which celebrates failures.

- Impact lives of 5m+ merchants and 2m+ consumers to help them with their credit requirement and be a partner in their growth.

- Simultaneously build marketing campaigns for India (postpe) and Bharat (BharatPe)

- Impact BharatPe's top line and bottom line at the same time

- Drive sustainable/profitable growth

- Lead a team of highly capable individuals solving unique business/digital marketing problems at scale

Responsibilities will include:

- Part of team leading user engagement for our brands.

- Blend data from marketing/product analytics and consumer behavior to understand the reasons for funnel dropoff and plan experiments to plug the gaps and improve funnels.

- Be scientific in experimentation and identify channel and funnel level incrementality

- Lead the overall charter for improving new user conversion rates and re-activating churned users.

- Lead the agenda of product led growth initiatives that drive long term growth.

- Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.

- Manage merchant retention and actively design programs by working closely with product/engg/brand teams to re-activate churned merchants.

To succeed in the role Qualifications:

- STEM degree from a tier 1 institute preferably IIT/IIM/BITS/ISB

- In depth and hands on understanding of engagement/automation platforms like Clevertap Moengage / Webengage etc

Skills, experiences & behaviors:

- At least 4 years of performance/growth marketing experience, having managed engagement campaigns at scale

- Startup experience is highly valued but not necessary

- Ability to work x-functionally both as lead as well as a contributor

- Ability to articulate marketing's impact on top and bottom line of business

- Ability to collaborate across team - Data, Product, Engineering and Business

- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives

- End to end ownership to deliver projects.