BharatPe - Manager/Senior Manager - Performance Marketing

- Plan & execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, DBM etc.

- Running experiments on paid digital channels to find incremental value of digital marketing across cohorts of customers.

- Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner.

- Responsible for end to end campaign management - planning, monitoring, optimization & reporting.

- Analyze campaign performance to find avenues of improvement in product.

- Coordinate with the internal product & tech teams for timely execution of all digital marketing tasks and initiatives.

- Making sure all the campaign best practices and weekly/monthly targets are met.