BeyondSkool - Performance Marketing Specialist - International

- A minimum of 5 years of experience in managing performance campaign for international market, preferably USA & UK.

- Design and oversee all aspects of campaign management including our video, and display advertising campaigns.

- Develop and monitor campaign budgets, ensure other KPIs like CPM / CPC / CPL / CPDD are kept under a check and assessed against the AOPs and MOPs.

- Facebook Ad Operations - Setting up and launching Facebook campaigns, Setting up retargeting pixels, custom conversions, etc. Daily Management of Facebook campaigns once they go live. Daily / Bi-weekly reporting on facebook campaign performance.

- Prepare accurate reports on our marketing campaign's overall performance. Keep a close eye on bottom funnel; implement the learning in future campaigns.

- Build and maintain our impression share, maintain a steady SoV.

- Identify trends and insights, and optimize spend and performance based on the generated insights.

- Plan, execute, and measure experiments and conversion tests & brainstorm new and creative growth strategies with the brand team.

- Collaborate with internal teams to create landing pages, campaign creatives and optimize user experience, get the best return on every advertising rupee spent.

- Utilize strong analytical ability to evaluate end-to-end customer experience across digital touch points.

- Collaborate with agencies and other vendor partners.