Bewakoof.com - AM - Buying & Merchandising

Our Story :

Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers' sense of fashion and delivering the best. We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.

The company has a revenue run-rate of 250crs, growing more than 100% Y-O-Y, and has managed to be the sole profitable player in the online shopping space in India. We plan to grow 10x in the next 4 years with a vision to create India's largest Youth Fashion Brand, and this is your chance to be a part of our exciting journey!

Role Summary:

Drive sales and optimize service demand for the brand by ensuring the availability of the right product mix in the respective sales channels.

Key Responsibilities:

- Understand and share the available market opportunity for new and existing categories, markets and brands.

- Understand the Online trends prevailing in the international market and provide inputs for customizing the same to suit the needs of the domestic market.

- Drive the sales, margin, and inventory for the category

- Initiate buying as per OTB and ensure timely delivery and availability of right stocks for respective sales channels

- Address and resolve operational issues within the defined timelines

- Understand and share the customer needs and feedback

Product Strategy & Planning:

- Initiate qualitative option plan with design team at category & attribute level , as per OTB

- Competition mapping to set correct cost targets to sourcing

- Monthly market studies to analyze category trends & ASP benchmarking

- Tracking photoshoot samples & ensuring the cataloging is done as per brand guidelines

- Utilization of OK stock and trend based print plans

- Keeping a close eye on monthly category inwards and planning necessary style

promotions with marketing and respective updates to the Bewakoof on Marketplace

(BOM) team.

Product Performance and Profitability:

- Drive the sales, sell-thru, margin and inventory for the category.

- Manage timely delivery and availability of right stocks as per the plan.

- Bi-weekly bestseller & PBS analysis and tracker update and refill.

- Monitor the ageing of stock with reference to the total stock available as per defined norms.

- Track weekly sales performance and take required actions.

- Monthly & quarterly sell-thru analysis and share learnings with design.

- Perform gap analysis post launch for new products and take required actions.

- Analyse product feedback and implement required actions to address the feedback.

- Analyze returns and take corrective actions, communicating with respective stakeholders.