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17/09 Pawan Gupta
Co-Founder & CEO at Infinite Forest Inc.

Views:2848 Applications:147 Rec. Actions:Recruiter Actions:67

Betterhalf.ai - Manager - Marketing (3-5 yrs)

Bangalore Job Code: 744471

We are looking for a full-time Marketing Manager (Organic Growth for Mobile App) who will lead the marketing department and own the user acquisition numbers for http://betterhalf.ai/

Product video: https://www.youtube.com/watch?v=TUJO3NKL8HY

Betterhalf is India's AI-powered compatibility product designed for 10M working professionals. Our goal is to get to No.1 in Indian matrimonial industry in the next 2-3 years. The company is founded by two MIT, USA Alumni.

Betterhalf.ai is currently covered as the top 20 startup stories of India for 2018 (re: YourStory). Product is used by 100,000 users and expected to hit 10M user base in 36-months. We're looking at 100X growth from here at a limited time; be ready with the mindset if you'd like to apply.

Press Coverage:

Bloomberg: https://www.bloomberg.com/news/articles/2019-01-23/the-millennials-of-india-are-turning-to-algorithms-for-love

BBC: https://www.bbc.co.uk/programmes/w3csy144

YourStory:

https://yourstory.com/2018/10/dating-startup-betterhalf-ai-raises-500k-seed-funding

Marketing Manager (Organic Growth):

Youll is building an entire department and ultimately responsible to lead the team. All marketing numbers will be owned by you. This will be the fastest time to make you a marketing leader.

Core Responsibilities:

- Go-to-market plan: Create a winning plan backed by numbers to acquire users organically and get the buy-in from product team and investors

- Viral Content Marketing: Create & execute user acquisition plan by researching & creating content on channels like Blogs, Quora, YouTube etc, Marketing Collaterals, - Videos, Online reputation management, Social Media Marketing

- Partnerships: Create partnerships with influencers, media houses & online publications & brand partnerships for maximum outreach

- Liaising with various departments: Coordinate with the PR, ASO/SEO, Digital marketing -Teams & Ad networks to execute the marketing campaigns

- Brownie points for having a specialization or fair knowledge of ASO & SEO

Preferred marketing experience for mobile app: 3-5 years

Compensation:

- Cash and stocks for U.S company (to be discussed on case to case basis)

Perks:

- Great company culture with a very friendly and encouraging environment

- Amazing location in HSR Layout, Bangalore

- Modern, comfortable workplace, with areas to chill when you need it

- Free lunch with lots of healthy snacks

Company funding:

Betterhalf.ai has successfully raised $1.2M and is backed by many MIT/ HBS/ Berkeley/ Wharton Alums and TiE Angel Network. Betterhalf is a high-growth stage company that is expected to do Series A in 12 months.

Women-friendly workplace:

Maternity and Paternity Benefits

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