Bert Labs - Lead - Marketing Communications & Public Relations

Bert Labs - Lead - MarComm & Public Relations

Position:

Bert Labs is seeking a MarComm & PR leader to join our team. This is a unique opportunity to lead our marketing, communication, and PR efforts and make a significant impact on our brand's growth, reputation and expansion to global markets.

The MarComm and PR Leader will play a pivotal role in shaping and executing Bert Labs's marketing and communication strategies. The successful candidate will possess a combination of strategic thinking, creative flair, and leadership skills.

This position may require occasional travel and working outside of normal business hours may be required. The position will report to the Chief Growth Officer.

Responsibilities:

- Strategic Planning: Develop and execute comprehensive marketing, communication, and PR strategies that align with the company's overall objectives and brand identity.

- Media Relations: Build and maintain strong relationships with key media outlets and journalists, and proactively seek opportunities for media coverage in India and global markets.

- Content Creation: Lead content development efforts, including the creation of press releases, articles, blog posts, social media content, and more.

- Analytics and Reporting: Track and analyze the performance of marketing and PR initiatives, providing actionable insights to optimize strategies and campaigns.

- Crisis Communication: Develop and implement crisis communication strategies and protocols to protect and enhance the company's reputation.

- Website SEO/SEM: Responsible for the website SEO/SEM

Internal Communication: Be the champion of the Company and its communication to all internal stakeholders.

Event Management: Plan and execute events, conferences, and trade shows to promote the company's products and services.

Brand Management: Ensure the consistency and integrity of the company's brand across all marketing and communication channels.

Budget Management: Develop and manage the marketing and PR budget, ensuring cost-effective allocation of resources.

Requirements:

- Master's degree in marketing, Communications, Public Relations, or a related field

- Proven experience (10+ years) in marketing, communication, and PR roles, with a track record of successful campaigns.

- Strong leadership and team management skills.

- Excellent written and verbal communication abilities.

- Proficiency in digital marketing and social media strategies.

- Ability to think creatively and strategically.

- Strong project management and organizational skills.

- Experience in crisis management and reputation building is a plus.

- Knowledge of deep tech/AI/IoT.