Bert Labs - Lead - MarComm

Position :

- Bert Labs is seeking a MarComm Leader to join our team. This is a unique opportunity to lead our marketing, communication, efforts and make a significant impact on our brand's growth, reputation and expansion to global markets.

- The MarComm Leader will play a pivotal role in shaping and executing Bert Labs's marketing and communication strategies. The successful candidate will possess a combination of strategic thinking, creative flair, and leadership skills.

- This position may require occasional travel and working outside of normal business hours may be required. The position will report to the Chief Growth Officer.

Responsibilities :

- Strategic Planning: Develop and execute comprehensive marketing, communication, that align with the company's overall objectives and brand identity.

- Candidate should have understanding in Deep tech, New Age media influencers , Social Podcast etc

- Media Relations: Build and maintain strong relationships with key media outlets and journalists, and proactively seek opportunities for media coverage in India and global markets. Content Creation: Lead content development efforts, including the creation of press releases, articles, blog posts, social media content, and more.

- Analytics and Reporting: Track and analyze the performance of marketing and PR initiatives, providing actionable insights to optimize strategies and campaigns.

- Crisis Communication: Develop and implement crisis communication strategies and protocols to protect and enhance the company's reputation.

- Website SEO/SEM: Responsible for the website SEO/SEM

- Internal Communication: Be the champion of the Company and its communication to all internal stakeholders

- Event Management: Plan and execute events, conferences, and trade shows to promote the company's products and services.

- Brand Management: Ensure the consistency and integrity of the company's brand across all marketing and communication channels.

- Budget Management: Develop and manage the marketing and PR budget, ensuring cost-effective allocation of resources.

Requirements:

- Master's degree in Marketing, Communications, or a related field.

- Must have experience in Corporate Marketing Communications.

- Proven experience (10+ years) in marketing, communication, with a track record of successful campaigns.

- Strong leadership and team management skills.

- Excellent written and verbal communication abilities.

- Proficiency in digital marketing and social media strategies.

- Ability to think creatively and strategically.

- Strong project management and organizational skills.

- Experience in crisis management and reputation building is a plus.

- Knowledge of deep tech/AI/IoT.