Bennett Coleman Company Limited - Specialist - Web Analytics

Designation : Web Analytics Specialist

Exp : 5+ years

Position : 1

Website : www.timespro.com

Job Description :

- Collaborating with internal stakeholders to define and understand agency, campaign, and marketing channel goals and KPIs, as well as reporting requirements, to properly capture the corresponding data.

- Creating and updating tracking tags as needed for campaigns.

- Leveraging marketing analytics tools to develop reports and provide insights and recommendations for program improvements.

- Supporting the planning, execution, and analysis of A/B and multivariate testing strategies.

- Create a bespoke tracking code and data layer for complex implementations.

- Evangelize best-practice approaches for the implementation of Google Analytics and Google Tag Management (GTM).

- Create comprehensive reporting, insights, and recommendations across websites, campaigns.

Requirements :

- 4+ years of working with the Google suite: Google Analytics Google Optimize, Google Tag Manager, Google Ads, Google Campaign Manager, Google Data Studio.

- Experience with A/B testing and multivariate tests utilizing web optimization tools such as Optimizely, VWO, or Google Optimize.

- Exposure to web diagnostic tools like Facebook Pixel Helper, GTMetrics, etc

- Tracking pixel integration, events tracking, and pixel troubleshooting for Facebook, and other affiliates.

- Practical experience in advanced marketing analytics methodologies (such as experimentation and testing, competitive analysis, surveys and market research) is a plus.

- Strong hands-on knowledge of HTML, CSS, JavaScript, AJAX, and jQuery with an understanding of website architecture and navigation is a plus.

- Google certified.

- Excellent written and verbal communication skills in English.