Bennett Coleman Company Limited - Specialist - Marketing Automation/MarTech

- Responsible for retention marketing strategy and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

- Work on omnichannel strategies including Email, SMS, WhatsApp, Push etc.

- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software

- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.

- Work on creating and optimizing customer journeys and lifecycle

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Manage marketing operations initiatives in Webengage and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

- Work on Chatbot and Whatsapp bots and enable Live Chats

- Explore new tools to improve marketing efficiency

Requirements :

- 4-6 years of marketing automation experience.

- Expert knowledge of database management concepts and best practices.

- Strong working knowledge of Salesforce.

- Must have superior communication skills, both written and verbal.

- Must be highly organized and self-motivated with a sense of urgency.

- Strong independent project management skills.

- Capable of handling multiple tasks with competing priorities under minimal supervision.

- Able to think critically and exercise independent judgment and discretion.

- Excellent attention to detail.

Skills :

- Testing

- Analytical

- Communication Skills

- Project Management

- Multitasker