Bennett Coleman Company Limited - Lead - Public Relation & Communications

Lead - PR and Communications

Required Skills :

Exceptional communication skills, Relationship management

Job Description :

- The PR lead will be responsible for leading outward PR strategies and plans that promote key initiatives and promote the business/products image and reputation.

- He/She will also play the role of broadening awareness of these strategies and increase visibility of PR programs and priorities within the organization and to key stakeholders.

- It comes as no surprise that this position is a collaborative one. It is also a highly interactive one; the PR lead is businesss primary representative to media outlets, external partners, and business stakeholders. He/ She will be required to collaborate internally with all departments across the organization in the performance of his functions.

Responsibilities will include:

- Maximizing brand presence on various traditional-new age/ online-offline mediums

- Cultivating and maintaining relationships with media and influential professionals in the EdTech category.

- Arrange interviews and press releases to promote our company, brand and the learning programmes we offer.

- Overseeing the daily operations of the PR team incl the agency.

- Tracking campaign success and media coverage.

- Presenting reports on the effectiveness of campaigns. Ensuring brand consistency in all marketing content. Addressing negative press or PR crises if they occur.

Requirements

- Proven work experience as a PR lead or similar role

- Experience with traditional and digital media, especially those covering education/EdTech, Start-ups etc

- Existing relationships with top tier reporters and editors in India.

- Solid experience coordinating successful PR campaigns

- Excellent communication and presentation skills, both written and verbal

- Creative abilities and Expert knowledge of social media, online marketing, and internet culture.

- Team management skills

- Ability to foster long-term relationships with key professionals

- Commercial awareness

- Degree in marketing, communications, journalism or relevant field.

We would like to know how..

1. Passionate you are about corporate communications, branding, messaging, stakeholder management.

2. Strongly you feel about the role of education in shaping society and are keen to participate in the rapid evolution of a great EdTech brand

3. Confident you are to own the outcome and push the system to achieve the end-objectives.

Benefits

We offer a great work culture, a collaborative, progressive environment with strong leadership in a high-growth industry sector. We are a young, creative, and agile team with a flat org structure.

You will have the opportunity to design your work, team, and outcomes in one of the most stable and growing companies in the most happening sectors in the country!