Beingtheparent.com - Manager - Marketing

Marketing Manager

Opportunity to create India's first 'Parenting' brand.

By the way, can you think of any brand quickly ?

We are building a online platform for millennial and gen z moms and parents to surround them with support at every step of their parenting journey, right from planning a baby to 12 years of child. Their nuclear family status and demands of professional life & managing home make them hard-pressed for time. On top of it, their parenting journey is broken and time consuming - they discover on social, research on google ( only to get overwhelmed ! ) and buy online / offline.

We would like to be their trusted 24-7 parenting guide, prepare for every new moment just in time and make every need available at a click of a button. Having said that, we have to walk many miles along with the moms to understand their small little needs, happy moments, stressful times etc. before we reach the stage where BeingTheParent becomes their de-facto first port of call for anything and everything on parenting.

With 90k+ babies born every day and increasing number of working mothers in urban nuclear India, our vision is to create a world of healthy pregnancies, thriving children and confident parents.

Founded by ex-3M, Gillette, Cargill folks, we have are moving fast now :-

- 50K installations in last 6 weeks

- > 2 Million hits on the content site since going live in early 2021

- Raised 2 rounds of investment

About the Role:

- Acquire users : How do we become easily discovered by today's urban millennial moms who are not native to the city ?

- Drive engagement : How can we remain super relevant at every stage of parenting, right from planning a baby to 12 years of the child ?

- Build the brand : How can the users get the feeling of trustworthiness & credibility at every possible touchpoint across the platform ?

- Attain market leadership : What it takes to be 'most-preferred' among our TG in next 24-36 months' time ?

- Increase share of wallet : Can we ensure users find it difficult to ignore the recommendations for products & services ?

- Constantly improve & innovate : How can we leverage data on user insight to make it the cornerstone of any decision making ?

What you have to offer :

- You have 2-4 years' experience in online-only consumer business ( preferably health, wellness, women-centric ) as Brand / Product Manager

- You were the brand custodian managing the Brand / Product P&L

- You are adept at dealing & negotiating with ad. agencies and media planners

- You are exposed to consumer research and know how to draw inference out of it

- You are a Management Graduate/PG, specializing in Marketing

In a nutshell, we are looking for native thinkers who can execute exceptionally well and want to bring to life consumer insights to make parenting stress-free & enjoyable

The position reports to the Founder.