BeatO - Performance Marketing Specialist

We are seeking a highly skilled and experienced Performance Marketing Specialist with a focus on Amazon and Flipkart platforms to join our dynamic team in the healthcare sector. The ideal candidate should possess a minimum of 4 years of proven expertise in managing successful Performance Marketing Campaigns, with a specific emphasis on Amazon Marketing Services (AMS) and Flipkart Ads. The candidate should also demonstrate a deep understanding of growth metrics and possess the ability to drive impactful campaigns.

Key Responsibilities:

1. Campaign Management:

- Develop and execute end-to-end performance marketing campaigns on Amazon and Flipkart platforms.

- Utilize Amazon Marketing Services (AMS) and Flipkart Ads to optimize campaign performance and achieve key objectives.

- Monitor, analyze, and report on campaign performance metrics to identify areas for improvement and optimization.

2. Growth Metrics:

- Demonstrate a comprehensive understanding of growth metrics relevant to performance marketing on Amazon and Flipkart.

- Implement strategies to maximize ROI, increase conversion rates, and drive overall campaign success.

3. Organic Growth:

- Leverage working knowledge of organic growth strategies on multiple marketplaces to enhance the brand's visibility and market presence.

- Collaborate with cross-functional teams to integrate performance marketing efforts with organic growth initiatives.

4. Marketplace Expertise:

- Stay abreast of industry trends, algorithm updates, and changes in Amazon and Flipkart advertising policies.

- Proactively identify new opportunities and features within the platforms to enhance campaign effectiveness.

Qualifications:

- Minimum of 4 years of hands-on experience in Performance Marketing with a focus on Amazon and Flipkart.

- Proven track record of successful campaign management on AMS and Flipkart Ads.

- Deep understanding of growth metrics and the ability to translate data into actionable insights.

- Working knowledge of organic growth strategies on multiple marketplaces.

- Excellent analytical and problem-solving skills.

- Strong communication and collaboration skills.